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Rich snippets are a part of search engine optimizationĪn important aspect of your SEO work is not just optimizing your site for the Google crawler. If everything is displayed correctly, the rich snippets will show up within a couple of weeks after being indexed by the search engine. With this method, you assign the values to the respective data.With various rich snippet tools such as from Google, you can test whether your programming is also error-free. If you want to provide rich snippets without having to change your source code, you can use JSON-D to offload the structured data to another script.
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#CHECK RICH SNIPPETS CODE#
Rich snippets without working on the source code With the tag property=”v:property” you assign the other properties to this person. If you want to tag a person with RDFa, you can do so using the typeof=”v:person” command. Unlike microformats or microdata, you don’t use HTML commands for RDFa, you use XHTML – an HTML variant that is more complex but also more versatile. Using commands like “itemprop” you can assign additional properties to this person, like their profession, a personal website, an address or similar. One command would be the term “itemscope”, which you can then further specify as a person. Just like with microformats, you annotate information relevant to your rich snippets with commands in the HTML text. Afterwards you can assign further subproperties to the person with the line class=”…”. In the source code you note the command class=vcard. For example, to highlight a person you can use the microformat hCard. Within a HTML tag, you use a microformat to define so-called entities and their properties. A special vocabulary identifies the appropriate category that you want to present in the SERPs under the meta information. Microformatsīy using the appropriate commands in the HTML source code, you can mark which parts of your web page you want to present as a Rich Snippet. The advantage of the RDFa method is that you can expand your information more easily and provide more information overall. Today, microdata is a standard that most search engines can recognize and implement. What are microformats, microdata and RDF?ĭepending on your website, there are different methods you can use to generate your rich snippets. With these, you can expose a wide range of information.Rich Snippets introduced so far are: What these words all mean you will find in the next paragraph.
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Google recognizes the rich snippet designation in the form of microformats, microdata, and RDFa. Alternatively, Google itself offers the tool Data Highlighter with the Google Search Console, with which you can mark relevant information for Google.Īfter you have inserted the appropriate lines in your source code, the crawlers of the search engines can include this information in the results page. To help, sites like provide the appropriate HTML tags and markup you need. If you want to promote your site better in the SERPs already, for example to improve your conversion rate, you have three ways to generate the snippets.įor all three variants, knowledge of HTML is required. This way, a website operator draws attention to his offer earlier and can lead more users to his site. If the webmaster integrates this information in the source code during his search engine optimization, the most important information can already be presented to the user on the SERP. Then, in addition to the Meta Description, it also displays elements such as rating systems, pricing, image and much more. If the source code of a web page contains the appropriate information, the search engine can also provide a rich snippet. In this context, a snippet is a preview of a web page that is generated from the page’s meta information. This often refers to the snippet on the Search Engine Result Page (SERP) – the results page of search engines like Google. DefinitionĪ snippet appears in various forms on the Internet. This is a way to increase the number of clicks on the search result and thus get more traffic to his website. By optimizing the HTML source code, the website owner can provide the search engines with the information they need, allowing his to show up as Rich Snippets in the SERPs.
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A rich snippet is a piece of information, stars, images or videos that search engines present below a hit on the results page.